Celebrating Kartini's Spirit Through the "Glitter Up Your Smile" Campaign, usmile Collaborates with Boiyen & Rio Motret to Inspire Women to Be Confident
Jakarta, April 21, 2026 – Physical appearance is often the main focus of beauty care; however, it turns out that dental conditions hold a significant concern of their own for many Indonesian women. This is evidenced by the ZAP Beauty Index 2023 report in collaboration with MarkPlus Inc., which revealed that as many as 27.6% of 9,010 female respondents across generations (Gen X, Gen Y, and Gen Z) feel insecure or lack confidence in the appearance of their teeth.
This visual insecurity is closely related to the productive lifestyle of today's urban society, which is heavily associated with high daily consumption of coffee and tea. This habit often leaves long-term yellowish stains on the teeth, affecting the overall aesthetics of a smile. Answering this concern and need, usmile Indonesia has introduced usmile Optical White, the 1st Purple Glitter Toothpaste in Indonesia, specifically designed to neutralize yellow stains on teeth and make the tooth color brighter from the very first use.
Enlivening the commemoration of Kartini Day, usmile Indonesia also brings a message of women empowerment through the "Glitter Up Your Smile" campaign. This campaign invites Indonesian women to break their insecurities and dare to radiate the best version of themselves through a bright and captivating smile.
This spirit of empowerment is manifested through an inspiring collaboration in an exclusive podcast session with Raditya Dika. In the podcast, comedian Boiyen, who was introduced as the representation of a 'Modern Kartini', shared her transformation journey in conquering her lack of self-confidence. Boiyen emphasized that a 'glow up' is not an instant coincidence, but rather the result of a woman's willingness to continuously evolve and dare to invest in herself, from the discipline of living a healthy lifestyle to a dedication to self-care. She proved that with strong determination, every woman can take control of her appearance, break stigmas, and look visually stunning in front of the camera lens.
Boiyen's transformation and confidence apparently also stem from her proactive initiative to keep learning, one of which is by absorbing knowledge from visual expert and renowned photographer Rio Motret. As someone who deeply understands how yellow stains can ruin the aesthetics of a photoshoot's final result, Rio is here to share his professional solution. According to Rio, the flash of studio lights often extremely exposes the yellow hue of teeth. Therefore, he recommends usmile Optical White as a beauty secret that works like a color corrector or a natural filter on teeth prior to a photoshoot.
This is made possible because the Dual Color Corrector and Blue-Light Technology innovations within it work with precision; where the purple glitter corrects yellow stains, while its blue foam simulates a clinical blue-light effect to instantly restore the natural brilliance of tooth enamel.
To perfect their appearance, Rio also suggests a color-blocking tactic for women. The method is to pair teeth that have been treated by usmile's 3D Color-Correcting Capsules with a blue-undertone lipstick, such as vibrant red or berry. Finally, so that the smile doesn't look stiff or tense due to insecurity, Rio suggests the tongue trick, which is resting the tip of the tongue on the roof of the mouth when smiling. Coupled with an already neutral tooth hue, the resulting photo is guaranteed to be much more genuine and dimensional.
Michelle, as the Country Manager of usmile Indonesia & Malaysia, explained, "The spirit of Kartini is about the courage to show up and take a role. Through the presence of usmile Optical White and the 'Glitter Up Your Smile' campaign, we want every Indonesian woman to have a practical 'beauty secret' to support their productive lifestyle. We hope that there will be no more women holding back their smiles in front of the camera just because of insecurity."
Bringing the Dual Color Corrector innovation, usmile Optical White works to visually brighten teeth through purple and blue color correction. It works very precisely, where the purple glitter enters the micro-crevices in the enamel to instantly correct yellow stains. This product is also equipped with Blue-Light Technology that simulates a clinical blue-light effect to restore the natural shine of tooth enamel, a feature acknowledged by Rio Motret as essential for perfectly reflecting studio flash lighting.
Unlike whitening products that often trigger sensitivity, usmile Optical White offers a safe brightening process, as the Dual Color-Correction is combined with Stain-Dissolving Technology. This formula uses a blend of gentle natural enzymes. The Papain content inside works gently to dissolve external pigment stains for a brighter smile. This process is supported by Dextranase, which breaks down plaque attachment for a cleaner tooth surface, as well as Lysozyme, which effectively fights harmful bacteria and suppresses activities that cause bad breath.
Based on clinical trials, this combination of technologies is proven capable of brightening teeth by up to 5 shades with regular use for 14 days. This product adopts the 5 Major Zero Additions standard to ensure an extra gentle formula, making it free from alcohol, sucrose, saccharin sodium, harsh bleaching agents, and mineral oil.
After stains are perfectly lifted, usmile Optical White forms a double-layered anti-stain shield, the Dual Negative-Ion Anti-Stain Barrier, to lock in tooth brightness for 16 hours. With this all-day protection, a camera-ready smile is no longer just a fleeting moment in the studio.
Currently, the usmile Optical White beauty secret innovation is available and easily accessible through various usmile Indonesia official stores on consumers' preferred e-commerce platforms. In line with the momentum of Kartini Day, usmile Optical White is expected to be a catalyst for women's empowerment so they can always be brave and confident in radiating a perfect smile in front of any lens, whether during a professional photoshoot or just posing in front of a daily smartphone camera.
